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With a new, glossy magazine freshly released, real estate brokerage firm Douglas Elliman is looking to directly relate to its clients with real estate news and features spotlighting communities around the country, including the Hamptons.
Elliman, a free luxury lifestyle publication, has been a component of the company’s marketing materials for several years, according to Michael Yurich, the firm’s creative coordinator in the Bridgehampton office. The new version, however, follows a more traditional magazine format, covering properties on the market as well as culture, style, the culinary scene, happenings and hot spots.
“The new focus in content and feature coverage gives our readers an up-close and personal look at each of these regions, and allows us to connect with our customers, and showcase our amazing properties editorially in way that no other real estate brokerage is doing, said Nicole Oge, global chief marketing officer at Douglas Elliman, in a release.
Separated into regional sections, the magazine focuses on the North and South forks, Manhattan, Brooklyn, Queens and Westchester, as well as Florida and California. For each region, there is a snapshot of the current market in terms of pricing, inventory and absorption rate. With “Going Global” as its theme, the most recent issue also focuses on the international luxury marketplace, celebrating the company’s new global brand alliance with Knight Frank Residential, headquartered in London.
“This great new mix of news, interviews, profiles and features offers our readers an intimate taste of the communities we serve while demonstrating the power of our new global reach,” Dottie Herman, president and CEO of Douglas Elliman, said in a release in December.
The magazine’s Hamptons section includes features on a horse lover’s tour of four unique equestrian properties from Florida to Long Island, the Gardiner family’s historic homestead in East Hampton, wine country on the North Fork, and a pictorial journey along 25A on the north shore of Long Island.
Among those attending a launch party at 230 Elm in Southampton on December 15 were Ms. Herman; Nicole Oge, global chief marketing officer at Douglas Elliman; Ann Conroy, president of the firm’s Long Island division; Paul Brennan, Hamptons regional manager; Gioia de Paolo, Sag Harbor branch manager; Courtney Ratcliffe, director of communications and brand management; and top Long Island, Manhattan and Hamptons agents, including Maria Babaev, Maggie Keats and Suzan Kremer.
The new Elliman magazine will be released twice a year, with the next one slated to hit local stores and Douglas Elliman offices in the spring. It is also available as an app for iPhone and Android.
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Carey London on Jan 5, 2015