Steampunk Shines In Super Bowl Ad - 27 East
logo logo logo logo

Residence

Residence / 1382507

Steampunk Shines In Super Bowl Ad

icon 1 Photo
Art Donovan's Moose Head Wall Sconces were featured in the Bud Light Super Bowl commercial, "Epic Night." COURTESY ART DONOVAN

Art Donovan's Moose Head Wall Sconces were featured in the Bud Light Super Bowl commercial, "Epic Night." COURTESY ART DONOVAN

authorDawn Watson on Feb 4, 2014

For football fans, the Super Bowl is about the game. But for millions of others, it’s the halftime show and the commercials that are the most entertaining part of the annual National Football League’s sportsfest.

That’s certainly true this year for Southampton’s Art Donovan, whose personal highlight reel for Super Bowl XLVIII definitely included the “Epic Night” commercial for Bud Light. The Gothic-style lighting of the Steampunk artist and owner of Sage Marine lamps was featured in the 2-minute ad spot.

Aired during the first quarter of the game, the commercial was staged by set decorator Debra Schutt, an Oscar winner for the film “Revolutionary Road,” and was created by the advertising agency BBDO. The spot was filmed in January in the 
Meatpacking district in Manhattan and featured a number of Mr. Donovan’s handmade Steampunk, Deco and Artisan lamps, which were used exclusively to illuminate the downtown hot spot where the young commercial lead first meets a girl who takes him out for one wild night.

View the commercial online at youtube.com/watch?v=gkkvqldyycw.

You May Also Like:

Horticultural Alliance of the Hamptons Hosts Garden Fair on May 17

The Horticultural Alliance of the Hamptons will hold its annual HAH Plant Fair at the Bridgehampton Community House on Saturday, May 17, from 9 a.m. to 1 p.m. The fair offers annuals, perennials, natives, roses, shrubs, trees, vegetables and herbs. The alliance is planning digs for member-donated plants to bring tried-and-true as well as rare plants to the fair. The fair itself has free admission, but the evening before, the alliance will host a preview party where guests will have the first shot at purchasing coveted plants before they sell out. The preview will also include a silent auction with ... 26 Apr 2025 by Staff Writer

Phenology: Seasonal Cues Turn Plants On and Off

We often forget that so many things turn plants on and off. There’s air temperature ... 24 Apr 2025 by Andrew Messinger

Bridge Gardens Offers Vegetable Gardening Class on Saturday

Interested in growing your own vegetables this year? Peconic Land Trust’s Bridge Gardens is offering a workshop to demonstrate how to do just that. Garden director Rick Bogusch will share tips to ensure a robust harvest all season long on Saturday, April 26, from 1 to 3 p.m. The workshop will include recommendations for selecting and starting seeds, supplies to encourage germination and timing for transplanting in warmer weather. Admission is free to Bridge Gardens members. Others are encouraged to donate $5. Reservations are required, and rain cancels.​​​​ Bridge Gardens, a 5-acre public and demonstration garden, is located at 36 ... 23 Apr 2025 by Staff Writer

April Can Be One of the Most Dangerous and Challenging Months for Gardeners

April can be one of the most dangerous and challenging months for gardeners. We can ... 17 Apr 2025 by Andrew Messinger

'Radically Reimagining' Sustainable Design at Oza Sabbeth

Several years ago, Nilay Oza and the rest of the team at Oza Sabbeth Architects ... 16 Apr 2025 by Cailin Riley

An Ode to Roses

For a flower found so abundantly across the chapters and verses of great literature, it’s ... by Christine Sampson

Composting for Dummies

“There are more microbes in a teaspoon of healthy soil than are people on the ... by Jenny Noble

Decorators-Designers-Dealers Is June 7; Donations Being Accepted Now

The Southampton Fresh Air Home, a special needs summer camp in Tuckahoe, will hold its 33rd annual Decorators-Designers-Dealers Sale and Auction Benefit Gala on Saturday, June 7, on-site. Often called the “The Greatest Tag Sale on Earth,” the Decorators-Designers-Dealers Sale features a selection of designer furniture and one-of-a-kind auction items set against the backdrop of a cocktail party at the start of the Hamptons social season. The event begins with a benefactors and sponsors hour at 4 p.m. and then opens to all ticket holders at 5 p.m. Proceeds from the fundraiser ensure that no child is denied the opportunity ... 15 Apr 2025 by Staff Writer

Why the Big Deal About Native Plants?

April is Native Plant Month in New York State. You may be wondering why gardening, ... by Alicia Whitaker

Peconic Estuary Partnership Offers Homeowner Rewards Grants

The Peconic Estuary Partnership is now accepting applications for $500 grants for homeowners in the Peconic Estuary watershed to remove turf and pavement and add alternatives to benefit the environment such as rain gardens and native plant gardens. PEP’s Homeowner Rewards Program is designed to encourage homeowners to make a positive impact on the local estuary and its bays by preventing fertilizer pollution from entering local waters. PEP asks homeowners to take the Reduce Nitrogen Pledge and consider how they can lessen fertilizer use by following the Long Island Nitrogen Action Plan nitrogen fertilizer recommendations. To qualify for a grant, ... by Staff Writer